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The Branding Journal is an independent online journal covering news and case studies about branding strategies worldwide.
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27 Oct 2015 ... It is therefore not just the physical features that create a brand but also the feelings that consumers develop towards the company or its product.
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Throughout the initial process, MediaShakers' and Fishki.net's teams stayed in ... and within 6 months it grew to almost 13 million- with no sign of slowing down!
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Branding is not the same as marketing, but it forms the foundation for effective marketing, communications, advertising, public relations, sales, and promotions.
